People's First Insurance


We have excellent plans available through reputable auto insurers.


If you have any questions about the level of auto coverage that's right for you, we have plans available through reputable auto insurers.


Read More


Your home purchase is an investment deserving protection.


Insure the investment you’ve made with a homeowners plan. Let us assist in you in finding the plan that fits your needs for your home.


Read More


With health insurance, you protect your family from risk.


By having the right insurance plan, your family financial wellbeing is protected. Let us help you in finding the best plan for you.


Read More


We offer insurance packages for different types of businesses.


Whether it is insurance for your building, property, equipment, inventory or vehicles, we offer protection products & services.


Read More


Having provided both residential and commercial insurance to us for ten years now, Peoples First Insurance (and especially Danielle Penny) makes the customer feel like they really matter. When dealing with insurance companies for claims, deductions, inspections, and rates, having Peoples First Insurance on your side is the only way to go. They act as a liaison, shop around for the best rates for YOU personally, and most importantly, keep you educated every step of the way. Their office is right down the road, but if you’re like me, you prefer doing most of your business online or through emails and phone calls. Peoples First Insurance thankfully makes this task easy, allowing for you to spend more time doing what you do. Kind of feels like you have a friend who just happens to be in insurance when you are dealing with Peoples First Insurance.

~ B. Ball, Lynn Haven




Recent News


September 8, 2015

Life Insurance Awareness Month - Septemebr


 To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit Life Happens coordinates Life Insurance Awareness Month.




July 13, 2015

Employee Recognition


Congratulations to two very special employees, Danielle Penny and Wanda Day, for their many years of service and hard work. Peoples First Insurance is blessed and honored to have you apart of our team. Thank you for all that you do!






Get A Free Quote

Let us provide you with a quote through our easy quote center.


Homeowners Insurance Quote
Auto Insurance Quote
Boat Insurance Quote
Commercial Insurance Quote
Benefits Insurance Quote




1002 West 23rd Street, #130
Panama City, FL 32405

850.770.7047 PHONE

850.785.6061 FAX



About Us

Why Peoples First?

Our Staff

Our Partners

Privacy Policy




Personal Insurance

Commercial Insurance


Quote Center







Client Stories