People's First Insurance


We have excellent plans available through reputable auto insurers.


If you have any questions about the level of auto coverage that's right for you, we have plans available through reputable auto insurers.


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Your home purchase is an investment deserving protection.


Insure the investment you’ve made with a homeowners plan. Let us assist in you in finding the plan that fits your needs for your home.


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With health insurance, you protect your family from risk.


By having the right insurance plan, your family financial wellbeing is protected. Let us help you in finding the best plan for you.


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We offer insurance packages for different types of businesses.


Whether it is insurance for your building, property, equipment, inventory or vehicles, we offer protection products & services.


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Our beach town house was burned to the ground along with 5 others. No injuries and no deaths but my wife and I lost everything including all of my Air Force medals and personal letters from several commanding officers. We rebuilt the unit over a three year period with many setbacks due to new building codes and government reviews at many levels. We are in the beach house now and fully covered for fire, wind and flood insurance thanks to Danielle Penny. She and Peoples First were recommended to me by the wind inspector and was he ever right. Her attention to detail and vast knowledge of the insurance industry let to my wife and I accepting her solutions for wind and fire coverage. I recommended her to our immediate neighbors who were from out of state and they also went with her recommendations. She evaluated our situation and selected the appropriate insurance coverage and subcontracting entity. She did all the electronic processing with outstanding speed. I applaud Penny without reservation. It is a pleasure doing business with her and People First.

~ N. Morgan, Panama City Beach




Recent News


July 2, 2015

Happy Independence Day!


Our offices will be closed this Friday, July 3rd, 2015 in observance of the holiday weekend. The Peoples First Insurance staff wishes you a happy and safe 4th of July weekend!




June 18, 2015

Summer Auto Insurance Savings


This summer learn how to save big on car insurance for the whole family. With discounts for teens and adult drivers it is important to be asking your agent about these special savings.






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1002 West 23rd Street, #130
Panama City, FL 32405

850.770.7047 PHONE

850.785.6061 FAX



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